The venerable Macs are dying.
In a year, the company said it would lay off 1,500 people.
Now, Macs in the United States will remain at a “very low level.”
“The product, the ecosystem, and the business model have changed,” said Apple CEO Tim Cook.
“Mac Pro is now more important to us than ever.”
In a memo to employees, Cook wrote that “we expect to maintain a modest operating loss of $50 million in fiscal 2019, based on a range of assumptions and estimates for both the business and financial performance of the business.”
Cook’s memo was the first public indication that Apple is losing money.
Apple stock dropped as much as 18% on Tuesday.
Apple said it was preparing to make an offer for Macs at a premium to what other major computer manufacturers pay.
Apple’s shares rose 1.8% in after-hours trading.
The company’s stock was down almost 40% from its all-time high of $140.50 on Friday.
The Apples that are surviving The company says it has “limited plans” to sell off its Mac business and other assets.
Cook wrote in the memo that Apple will “evaluate our options for the future” and is “focused on our future products and our future employees.”
Apple CEO Steve Jobs died in February.
Cook said in the note that the company’s future business will be “defined by the products we are creating and the opportunities that we are enabling.”
The company is also going to focus more on its services business.
“We will continue to focus on our Mac business, our mobile services business, and our software business,” Cook wrote.
The Macs will continue “to play an important role in our devices,” Cook added.
The future of Apple The company has been facing a series of challenges since the introduction of the MacBook Pro in 2010.
It has been losing customers to other companies, including Amazon, Microsoft, Dell and HP.
The MacBook Pro was not very popular with Apple’s traditional customers.
In April 2015, Cook told Bloomberg that Apple would have to “think about the future.”
The Mac business has been one of the most profitable areas of the company.
Cook has said the Macs were a major part of Apple’s success.
But Cook said that the Mac business was no longer profitable.
“At some point we will have to ask ourselves, ‘Do we want to continue to make money in the business?'”
Apple has been trying to focus its efforts on the devices that it sells to consumers.
Apple bought Beats Electronics for $3.2 billion in January.
It is selling Beats headphones and Beats speakers, which are part of the Apple Watch.
The iPhone and iPad have been discontinued.
The iPad Air and iPhone 8, which were released in November, were also discontinued.
Cook also said the company was considering selling some of its existing businesses, including Beats Electronics and Mac Pro, but he did not give specific dates.
“The future is still very uncertain,” Cook said at the time.
Apple also announced it was laying off 800 people this year.
Apple is now planning to spend $1 billion in 2018 to hire new engineers, but Cook said the money will be focused on its existing employees.
“I think it will help to be in the best position to hire more people,” Cook told the Wall Street Journal.
“This will help us to get our people in the right places and in the wrong place at the right time.”
Apple is also planning to make its next iPhone and iPod touch more affordable.
Cook announced in June that the next iPhones will be priced from $399 to $599, depending on model.
The next iPad is expected to go on sale in September.
Apple plans to build out its iCloud services with a new cloud service called Photos, which is a major competitor to Amazon’s cloud services.
Apple will also be using its new iCloud Services app to make more money.